Customer Journey black filled icon

About the Customer Journey black filled icon

An unfolded paper map creased into four panels carries a dotted route that runs from a small circle on the left to a location pin holding a person's head and shoulders. It maps the path a buyer follows from awareness to purchase. Use it in CRM tools, journey mapping workshops, marketing funnels, travel apps and UX research decks.

The zigzag folds give the map depth, the dashed line breaks across each panel to suggest separate stages, and the pin sits top right as the destination. Pair it with funnel, persona and touchpoint icons; keep it at 40px or more so the dashes stay distinct.

This is the solid black filled version of the customer journey icon: a bold silhouette that reads clearly at 16-24 px and on dark or busy backgrounds, and prints well in one colour.

Download it free as a scalable SVG vector or transparent-background PNG in seven sizes (16 to 512px), copy the SVG code straight into your project, or open it in the free online editor to change colors, apply gold, silver, neon and gradient styles, animate it, or convert it to EPS, PDF and DXF.

Free for personal and commercial use with attribution.