Customer Journey black outline icon

About the Customer Journey black outline icon

An unfolded paper map creased into four panels carries a dotted route that runs from a small circle on the left to a location pin holding a person's head and shoulders. It maps the path a buyer follows from awareness to purchase. Use it in CRM tools, journey mapping workshops, marketing funnels, travel apps and UX research decks.

The zigzag folds give the map depth, the dashed line breaks across each panel to suggest separate stages, and the pin sits top right as the destination. Pair it with funnel, persona and touchpoint icons; keep it at 40px or more so the dashes stay distinct.

This is the black outline version of the customer journey icon: even, monoline strokes that stay crisp at small sizes and suit clean, minimal interfaces, wireframes and light backgrounds.

It downloads free as an SVG vector or transparent PNG in seven sizes, and the free online editor lets you recolor it, apply gold, silver, neon and gradient styles, add animation, or convert it to EPS, PDF and DXF.

Free for personal and commercial use with attribution.